2CHOEY
2CHOEY is the Thai artist behind Fingies, where hands, fingers and fists give familiar pop-culture characters a different face.
More about 2CHOEY
From architecture to art
2CHOEY is the name used by Bangkok artist Cherdsak Moeikunmak. He studied urban architecture and worked in advertising before concentrating on his own art. In an Aurum Gallery interview, he explains the name’s connection to the Thai expression choey choey. Drawing his own hands gradually became the foundation of his character designs.
Fingies and the language of gesture
In Fingies, fingers, palms and fists replace conventional eyes and mouths. Familiar characters retain their silhouettes but lose predictable expressions. Clear outlines, saturated colour and comic-like forms make recognition immediate; the unexpected face then invites another look. Humour and visual substitution operate together, whether the image appears on a wall or a sheet of paper.
Prints and characters in the collection
At ArtComburo, I Heart Smurf and I Heart Smurfette can be compared with the more narrative Love Under Lock and Key and We Pint Money. Paired works change the character while keeping a recognisable graphic system. Each release has its own technique, paper and edition details. Sculptural works offer another way to approach the artist’s gestures, without making the specifications of separate releases interchangeable.
Explore I Heart Smurf, Love Under Lock and Key or browse the ArtComburo paintings and prints collection.
Works
2CHOEY
I Heart Smurfette
2CHOEY reworks Smurfette through a hand gesture, small hearts and colourful planes in this playful pop-art composition.
2CHOEY
I Heart Smurf
2CHOEY reworks a Smurf through a hand gesture, small hearts and colourful planes in this playful pop-art composition.
Works
2CHOEY
Love Under Lock and Key
Daisy holds Donald in a cage beneath a heart-shaped key. 2CHOEY turns a familiar cartoon scene into an irony about love and control.
2CHOEY
We Pint Money
A printing press releases streams of banknotes in 2CHOEY’s graphic language of hands, bold outlines and ironic pop-culture references.
Objects
2CHOEY
ROCK — Yellow
A yellow outfit, matching cap and contrasting dark details give ROCK Yellow a vivid palette. Rounded paws and a tail retain the puppy image, but a clenched fist replaces its muzzle.
2CHOEY
ROCK — White & Blue
A pale grey body and blue details give ROCK White & Blue a cool palette. The cap, collar and rounded paws emphasise the puppy’s character, while the fist replacing its muzzle immediately reveals 2CHOEY’s distinctive approach.
2CHOEY
ROCK — Classic
A red outfit and orange cap create ROCK Classic’s warm palette. The spiked collar and substantial paws add character, while a fist replacing the muzzle turns a familiar puppy image into a Fingies character.
2CHOEY
ROCK — Pastel
A pink puppy with a lavender cap and turquoise outfit. A fist replacing its muzzle transforms a familiar image into a 2CHOEY Fingies character.
