BE@RBRICK Sooty the Bear 400%

Sooty the Bear has a yellow body, dark ears and a small black nose. Minimal facial marks leave broad areas of colour largely free from graphics. MEDICOM TOY’s official page connects this particular release with Kellogg’s Puffa Puffa Rice and scheduled the 400% format for December 2021. That attribution matters: the name Sooty should not automatically be explained through the history of another television bear with the same name. This offering contains one 28cm figure.

Edition details

Manufacturer: MEDICOM TOY
Format: 400%
Height: 28 cm
Version: Sooty the Bear
Contents: one figure

Collaboration and design

Translating an animated character onto the BE@RBRICK platform changes its proportions while retaining its most important cues: facial expression, colour and clothing details. MEDICOM TOY works with those recognisable signs rather than literally reproducing the on-screen model. Placing the object beside an illustration makes the design decisions especially clear: some details remain, while others give way to the bear shape. It also connects a personal attachment to animation with a collection of designer figures.

For comparison, explore the BE@RBRICK 400% collection and Winnie the Pooh Costume Ver. (Pile Fabric).